I’m pleased to announce that I have just found out that I have a merit for my Diploma. I am so pleased – it was very hard work with many hours spent studying. I’m glad I invested the time as I feel I have learnt alot and I’m looking forward to doing even more really VERY good fundraising from here on in!
For my second assignment for the Diploma in Fundraising I chose to critique Theresa Lloyd’s research in to why the rich give. The research comes as a 366 page book with lot’s of good anecdotes from the wealthy people she interviewed. As a qualitative piece it’s quite light on firm conclusions but it does have some interesting insights once you delve into it.
Rich people give because it’s something their family have done, because their religion encourages it, because they believe in the cause, because they want to be a catalyst for change, because they can afford it, to have control on where their money goes, to learn new things, to give something back and to meet new people.
My question is “how does this differ from other donors?”. Are the reasons for giving really any different for anyone else? Much more can be achieved with extra 0′s at the end of a figure but is that the only significant difference?
I’m still wading my way through the write up at present so if anyone has any thoughts please get in touch. Here’s the link to the book if you haven’t already read it – it does make an interesting read.
I’ve been working really hard at getting my Diploma in Fundraising. That’s why it’s been a bit quiet on here lately. I had a week away at the end of May studying with Adrian Sargeant and Stephen Pidgeon. It was a great week covering all aspects of fundraising. I met some interesting people and had my brain well and truely put through it’s paces.
The deadline for the first assignment is next week and I’m nearly 4,000 words into the 5,000 words I have to write. I’m writing about setting up a regular giving scheme.
I am contactable if you need to speak to me. I just have alot of homework to do!
At the Institute of Fundraising’s London Group meeting last night the speaker Bob Cornell talked about his experiences as a grant maker for a couple of small trusts. He had a few good pointers for those starting out with trust applications.
1. Make it personal – trusts hate recieving blanket mail shots.
2. Make sure your accounts are clear and easy to read.
3. Explain your reserves policy – trusts are looking to see whether you really need the money or not.
4. Show a diverse income generation strategy – most trusts want to know you won’t be reliant on them forever.
5. Phone first if possible and have a chat.
6. Don’t send the application if you fall outside the criteria.
7. Inspire them to give….
He said that one trust he worked for who gave out around 30 grants of approx £5k each year recieved upwards of 100 applications a DAY! It goes without saying your application needs to be really good to stand out amongst everyone elses.
Enjoy a romantic stroll in the beautiful Kent countryside with your canine valentine! 10am start from Chancepixies, Gravel Lane, West Hougham, Kent, CT15 7AG. Dogs are optional and if you would like a canine partner for the walk there are a few special Chancepixie dogs that would love to join you.
Entry fee is £5 to include a tea/coffee/cake/doggy biscuit on your return, please raise as much sponsorship as you can.
Please go to http://www.chancepixies.com/rehome_events.htm for more details.
Waggy Walk Poster – Please print and display!
The other night I met someone who told me about a charity they used to support. They had worked very hard in putting on events for that charity and had raised lot’s of money for them. But they found out that the charity had wasted money on some projects they were running and they were quite annoyed. They had offered to help the charity save money but were ignored. I felt a real degree of cynicism in the conversation and knew that this supporter, although they had a real belief in the good work the charity was doing, would be wondering whether they would be wasting their time.
Last night I also watched Mary Portas – Secret Shopper (next one Channel 4 Weds 2nd Feb 9pm) where she tried to improve the customer service received from various furniture outlets. Her approach last night with the furniture stores was to get the sales team to ask questions and listen to the customers. They also created an inspiration station, ditched all the sale signs and made a promise to offer the best price always. As a result of the changes they implemented their turnover during the Boxing Day period was up 30%.
It got me to thinking – if a furniture store can increase it’s turnover by 30% by listening to customers, inspiring them and giving them an honest promise then surely that can be applied to charities. The charity in question that had wasted money on some projects was really missing a trick. They didn’t listen to the supporter who had offered to help reduce costs. They hadn’t taken any notice of the fact that supporter knew money had been wasted and wanted to help ensure it didn’t happen again. The charity hadn’t inspired that supporter by showing them how their money they worked so hard to raise would be spent. Finally they hadn’t seen that it’s not just about how you raise the money, it’s about how you spend it. You have to ensure every penny spent works as hard for your charity as the work that went in to raise it.